the party



Our concept began 25 years ago when Joanne Salomone became "The Cotton Candy Lady". From the beginning, service and excellence were the foundation for each event. Today The WOW! Factor of Atlanta specializes in event planning and catering for corporate events, company picnics, tenant appreciations, and private parties in the Metro Atlanta area. But, we go beyond event planning. We are your events partner with a focus on the most successful event possible and providing superior customer service throughout the entire process, proposal through post-event.


  • Custom created events for your needs and budget

  • Full event planning and management

  • Professional set-up and clean-up

  • Excellent customer service

  • Attention to detail

  • Courteous and experienced staff


  • Events for more than 100 people including:

    • Tenant Appreciation Events

    • Employee Appreciation Events

    • Customer Appreciation Events

    • School and University Events

    • Church and Congregation Events

  • Events with fun and dynamic themes complete with decor



Joanne Salomone

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Founder and COO


In 1991 the founder, Joanne, started her company, The Cotton Candy Lady, providing cotton candy at school carnivals and events on weekends. She soon expanded to other fun foods, and in 2000, John and Joanne joined forces to create the current business model of The WOW! Factor of Atlanta. Her attention to detail and master multitasking skills allowed her to help the company grow from a 2 person operation to where it is today. In her spare time Joanne likes to be outdoors; going to festivals and flea markets are a favorite as well as attending events for adults with special needs with her son Bryan.


Favorite Event Theme: Carnival


John Salomone

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Co-owner John is an award-winning salesman with companies such as Curtis1000 and National Office Supply. John is responsible for opening up new business and managing our commercial accounts. He enjoys getting to know our customers and developing a business relationship with them. He is a graduate of Shorter University. While at Shorter University, John played centerfield for their baseball team. John still enjoys many sports to stay active and in shape.


Favorite Event Theme: Sports



Michael Stinson

Years with WOW!: 1

Favorite Theme: Luau

Favorite Game: Yard Pong

Mindy Thaler

Office Manager

Years with WOW!: 6

Favorite Theme: 50's

Favorite Game: Add It Up


Cathie Collins

Lead Event Manager

Years with WOW!: 10

Favorite Theme: Farmers Market

Favorite Game: Jenga